Thursday, December 19, 2013

FIR Interview: Oracle’s Jill Rowley on Social Selling and Social Business

“I think a social business at the foundation is a business that is collaborative, that is transparent; that is engaged with its constituents, whether they be employees, whether they be customers, whether they be partners or even influencers. And I think a social business is a company that actually is very engaged in a two-way dialogue where that dialogue is happening and whether that be offline, whether that be online, it should be all of the time.”

Jill Rowley of Oracle was interviewed by Michael J Procopio, our correspondent, to get her views on social selling and social business. She is well qualified on these topics as she teaches social selling to the Oracle sales teams and has been doing social selling since before the term was popular.

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About our Conversation Partner

Jill RowleyAfter six years in Consulting and 13 years in Sales at Salesforce.com and at Eloqua, Jill made an about-turn in her career: She now leads Oracle’s Social Selling and Social Business initiatives. Jill is currently responsible for evangelizing and enabling Oracle’s global sales team on the Why, What, and How of Social Selling.

As an award winning, top selling sales executive, Jill utilized social media in her selling process. She mastered the art, and as a result is one of the most referenced experts in today’s shifting world of B2B sales and marketing. From LinkedIn to Twitter to YouTube to SlideShare to Facebook, Jill practices the ABCs of Social Selling: “Always Be Connecting and Curating” quality content.

Jill defines the modern sales professional as an information concierge, a content connoisseur, an insights professional, and a mini-marketer with a personal brand.

Connect with Jill on Twitter at @Jill_Rowley.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 12/19 at 08:42 AM
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Tuesday, December 17, 2013

FIR presents Thought Leadership with Mitchell and Michael Episode 1, December 18, 2013

Thought Leadership with Mitchell and MichaelWelcome to the first episode of Thought Leadership with Mitchell Levy and Michael Procopio. This roughly 30-minute cast will discuss all things personal and corporate thought leadership.

In this first episode Mitchell and Michael discuss the definition of thought leadership. Our guest interview is Mitchell Levy who discusses his path to becoming a thought leader and the value it has brought to him.

So thanks for listening and if you like what you hear, spread the word!

This episode was sponsored, in part, by ThinkAha.com, helping experts become thought leaders. You can Connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MichaelProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 12/17 at 06:20 PM
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Monday, December 16, 2013

The Hobson & Holtz Report - Podcast #734: December 16, 2013

Intro: A great week for FIR content - 3 new interviews posted, new interview coming, book reviews coming; FIR Podcast Network News: Chuck Hester’s second episode posted, new podcast "FIR Presents Thought Leadership with Mitchell and Michael" soon with Mitchell Levy and Michael Procopio; we’ll be re-booting the FIR presence on the social web as we begin our 10th year in January 2014: more news soon;

Quick News: Millions of books and images going digital and online: what the National Library of Norway and the British Library are doing; Internet of Things devices will dwarf number of PCs, tablets and smartphones; bots now ‘account for 61% of web traffic’ says research report; Instagram direct messaging holds opportunities for brands; Ragan promo;

News That Fits: Four rules for handling a public safety crisis situation (and others); Michael Netzley’s Asia Report: two thought-provoking campaigns about language and stereotypes, and more; do you have a mobile recruitment strategy?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; is Facebook screwing social marketers again?; Dan York’s Tech Report on Jetpack, Instagram direct messaging, and more; what did WestJet get from its ‘Christmas Miracle’?;

Music from Night Bright Colors; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 16, 2013: An 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 23…

Posted by neville on 12/16 at 12:31 AM
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Sunday, December 15, 2013

Introducing “FIR presents Thought Leadership with Mitchell and Michael”

The FIR Podcast Network is pleased to announce a new podcast focused on thought leadership that will begin later this month. Presenters Mitchell Levy and Michael Procopio explain…

What is a thought leader…

What is a Thought Leader? How do you become a Thought Leader? Why bother; what are the benefits?

You’re in the right place to hear a discussion of the answers to these and other questions about Thought Leadership.

We are excited to be part of the FIR Podcast Network with our new podcast "FIR on Thought Leadership with Mitchell (Levy) and Michael (Procopio)."

Thought Leadership is more important than ever with the customer taking charge of the sales process. Thought Leadership attracts customers and opens the door to many opportunities.

In each podcast we will interview a thought leader or someone involved in thought leadership to tease out how to become an effective thought leader and best practices.

We look forward to welcoming you to our new show on the FIR Podcast Network.

Mitchell and Michael.

About Your Hosts

Mitchell LevyMitchell Levy is the Thought Leader Architect and CEO of THiNKaha® who has created and operated fifteen firms and partnerships since 1997. Today, he works with corporations to turn their experts into recognized thought leaders.

He is an Amazon bestselling author with nineteen business books including #Creating Thought Leaders tweet. Marshall Goldsmith, The Most Influential Leadership Thinker in the World, called his book "The career Bible for thought leaders!"

Mitchell has provided strategic consulting to over one hundred companies, has advised over five hundred CEOs on critical business issues through the CEO networking groups he’s run, and has been Chairman of the Board of a NASDAQ-listed company.

Michael ProcopioMichael Procopio is a Social Media Strategist at Michael Procopio Consulting. A Consultant, Author, and Speaker with a focus on ROI; he is also a member of the Society for New Communications Research with more than 20 years’ marketing experience in marketing.

Michael has experience in high-tech organizations as a business leader, and technology and marketing manager. As a social media strategist he consults with companies from startups to Fortune 1000 on social media and social intelligence.

Previously he managed the overall social media presence and direction at a Fortune 50 company where he demonstrated a 2500+% ROI for a social media activity.

Posted by neville on 12/15 at 04:37 AM
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Thursday, December 12, 2013

FIR Interview: Sharam Fouladgar-Mercer on AirPR Analyst and the collaborative economy

AirPR Analyst

Back in August, FIR spoke with Sharam Fouladgar-Mercer, the co-founder and CEO of AirPR, a collaborative marketplace that connects startup CEOs in need of media coverage with small PR agencies and independent PR practitioners. Since then, the sharing economy has grown immensely (as evidenced by the launch of Crowd Companies, the business council for large companies to explore and share information about how they can participate in this burgeoning business segment. (We spoke with Jeremiah Owyang, the man behind Crowd Companies, in an interview published earlier this week.)

Fouladgar-Mercer notes in this interview with FIR co-host Shel Holtz that he and his co-founder envision four elements to AirPR. The marketplace was first. Now, the company has launched AirPR Analyst, a data analysis service that “tracks media activity and provides top-level, actionable insights into your PR efforts to tell you what is driving engagement and moving the needle in terms of traffic, conversion, organic search, and even revenue.” Sharam provides some insight into the service, discusses the growth of AirPR, and chats about the sharing economy in general in this wide-ranging interview.

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About our Conversation Partner

Sharam Faloudgar-MercerSharam Fouladgar-Mercer is the Co-founder and CEO of AirPR, a technology platform to increase PR performance. He was a former Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Prior to joining Shasta, Sharam was a Senior Associate at Sierra Ventures focused on consumer internet, enterprise software (cloud computing / virtualization), and mobile. He served as a Board Observer at Makara (sold to RedHat) and TouchCommerce.
 
Prior to joining Sierra, Sharam was in Mergers and Acquisitions at JP Morgan. Sharam began his career as a technologist at Appian Corporation, a business process management software startup. At Appian, he managed the first enterprise-wide tracking system for the Department of Homeland Security, concurrently managed the development of three software products, delivered training seminars, and authored white papers, best practices documents, and technical notes on Web Services.
 
Sharam has lectured at universities, events and conferences, and judged business plan competitions at Princeton, Harvard, Stanford, and Syracuse. He is also an advisor and mentor to eLab (Princeton University’s Accelerator), Dorm Room Fund (First Round Capital Accelerator), and Acceleprise (Enterprise Technology Accelerator). Sharam graduated with honors with a BSE in Computer Science from Princeton University and an MBA from Harvard Business School. Born in Syracuse, NY, Sharam played NCAA Division I ice hockey and is fluent in Farsi. He also enjoys barefoot waterskiing and playing with new technologies.

Connect with Sharam on twitter @sharamfm.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 12/12 at 04:40 PM
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FIR presents LinkedConversations with Chuck Hester, Episode 2: December 12, 2013

FIR Presents LinkedConversations with Chuck HesterWelcome to the latest episode of LinkedConversations with Chuck Hester.

In this episode I take a look at the Top 10 LinkedIn Company Page for 2013, and include some tips on how to make your LinkedIn Company page shine. The LinkedIn blog article with the winners can be found here.

My special guest this week is Ira Bass, President of IB Media LLC and as he says “Your Virtual Media Director & Your LinkedIn Guy.” 

Ira talks about the four areas you need to concentrate on to optimizing your LinkedIn profile, chimes in on the 2013 Company Pages and discusses how he grew his business using LinkedIn. Connect with Ira on Twitter at @IBMedia.

Finally, I explain more about Paying it Forward, how LinkedIn can be used to help others, and how you can get into this awesome habit easily.

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/12 at 04:36 PM
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Wednesday, December 11, 2013

FIR Interview: Joseph Jaffe and Maarten Albarda, authors of ZERO

ZERO"Our position is that a perfect storm is coming," say Joseph Jaffe and Maarten Albarda as an attention-grabbing way to start a discussion about ZERO: Zero Paid Media as the New Marketing Model, the new book by the two authors published by Wiley in October 2013.

It may already be here, adds Jaffe: "In the book, we introduce several key arguments - business, economic, consumer, media and creative cases - any of which could, by itself, be enough to be the straw that breaks the camel’s back, but when combined presents a perfect-storm scenario."

In this FIR Interview, Jaffe and Albarda describe the central premise of ZERO to co-hosts Neville Hobson and Shel Holtz, explaining their thinking and passion behind ZERO’s core principle: if media inflation continues to outpace and run away from economic inflation, the bottom may fall out the media model.

They explain the meaning behind each letter in the book’s title - Zealots (advocacy), Entrepreneurship (innovation), Retention (customer-centricity), and Owned Assets (direct-to-consumer channels).

The two men believe that "ZERO marketing" is all about slow burn and long tail. "It’s about using existing customers to gain new ones," they declare. "It’s about utilizing customers and advocates in innovative ways, leveraging existing assets as opposed to piggy-bagging on the borrowed interest and/or equity of middlemen."

Specifically written for C-suite executives who work for leading brands, ZERO: Zero Paid Media as the New Marketing Model is a ten-point action plan that responds to Jaffe’s and Albarda’s no-holds-barred call to action for corporations and their marketers to adapt or die amid an increasingly turbulent, changing, and dynamic media landscape.

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About our Conversation Partners

Joseph Jaffe and Maarten Albarda

[Above: The two authors of ZERO (l-r): Joseph Jaffe and Maarten Albarda.]

One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder and CEO of Evol8tion, LLC (www.startupsforbrands.com), an innovation boutique that connects early stage startups with established brands to partner via acceleration, pilot programs and/or investment. Evol8tion’s clients include Unilever, Mondelez International, Anheuser-Busch InBev, P&G, and Kraft Foods. He previously founded and ran social media boutique, crayon, before it was acquired.

Jaffe has authored four books, including Life after the 30-Second Spot, Join the Conversation, Flip the Funnel and now, ZERO - Zero Paid Media as the New Marketing Model (www.zeropaidmedia.com).

Maarten Albarda started his career as a media planner at JWT Amsterdam. Three years later he moved to Leo Burnett Amsterdam as Media Director. In 1991 he took on managing Philip Morris and P&G Europe, Middle East & Africa and relocated to London.

After eight years, McCann-Erickson tasked Maarten with the Coca-Cola Europe & Africa business. Two years later he moved with McCann to New York to take on global responsibility for Coca-Cola.

In 1999 Coca-Cola appointed him VP, Media & Marketing Asset Management to Coca-Cola Japan. The next four years were spent developing the first IMC World Cup campaign. In 2002 Maarten moved to Coca-Cola Germany to implement IMC for all brands and support the next World Cup campaign.

In late 2005 Maarten relocated to Coke’s headquarters in Atlanta as Director, Global Media and & Innovation.

In 2008, Anheuser-Busch Inbev was formed as the world’s largest beer brewer. Maarten joined the company’s NY HQ in September 2009 as VP, Global Connections with responsibility for all consumer touch points.

In early 2013 Maarten formed MLA Consulting, LLC. He delivers strategic consulting on Integrated Marketing to Fortune 500 marketers and serves on several Advisory Boards.

     
  • Connect with Maarten on Twitter: @malbarda.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 12/11 at 08:30 AM
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